Supergreens
Providing personalized guidance for aging healthfully
Centrum Supergreens is a multivitamin and superfood greens drink mix to support healthy aging, inspired by the diets of the longest-living coastal communities. A key piece of the product strategy was to offer customers personalized, holistic, nutrition-first support that would go beyond just a greens and vitamin supplement.
My role was to define, design and prototype the user experience and UI for the “digital program”, where customers would go to engage with personalized nutrition recommendations and content post-purchase.